Transparent pricing

Volume-based rates for serious messaging teams.

Choose the channel and route that fits your traffic. SMS pricing scales by monthly message volume, while WhatsApp pricing follows template categories for marketing, utility, authentication, and service conversations.

VAT inclusive

All crediting and displayed rates on this page are VAT inclusive, so wallet funding is easier to reconcile.

Pick your messaging lane.

Rates are organized by product type and volume band so operations, finance, and engineering can work from the same sheet.

Transactional SMS

Alerts, receipts, system notifications

Priority business messaging for service updates and customer activity.

N5.30lowest per SMS
Promotional SMS

Campaigns and announcements

Cost-efficient bulk delivery for consented marketing and customer campaigns.

N5.25lowest per SMS

SMS volume pricing.

Transactional and OTP share the same rate ladder. Promotional traffic has a separate campaign-optimized ladder.

Transactional and OTP SMS

VAT inclusive
Monthly message rangeRate per messageBest for
10,000 - 100,000N5.90Early production traffic
100,001 - 500,000N5.65Growing customer alerts
500,001 - 1,000,000N5.50Scaled transactional volume
1,000,001 - 5,000,000N5.35Enterprise route planning
5,000,001 - 10,000,000N5.30High-volume senders

Promotional SMS

VAT inclusive
Monthly message rangeRate per messageBest for
10,000 - 100,000N5.50Campaign launch volume
100,001 - 500,000N5.40Recurring campaigns
500,001 - 1,000,000N5.35Retail and marketplace traffic
1,000,001 - 5,000,000N5.30Large audience broadcasts
5,000,001 - 10,000,000N5.25National campaign volume

2-way messaging pricing.

A2P + P2A flows for service delivery where customers start the message and your team can respond on the same short code channel.

A2P + P2A

Customer-initiated service conversations over short code.

Messages start from the customer side, terminate on your client environment, and can be answered back through the same channel, usually via a shared short code such as 2233.

N18 / message via shared short code

Dedicated short code

For brands that need their own exclusive short code, routing rules, campaign identity, or higher control, dedicated short code pricing is handled through the sales flow.

Dedicated codeCustom termsRoute planning

Use cases

Customer support requests, opt-in and opt-out journeys, balance checks, complaint logging, delivery confirmations, polls, ticket status, appointment changes, and field-service updates.

SupportUSSD-like SMS flowsCustomer careFeedback

Sweet-spot industries

Fintech, banking, insurance, logistics, healthcare, public services, education, retail, mobility, utilities, and any business that needs customers to trigger a service request by SMS.

FintechLogisticsHealthcareUtilitiesRetail

Fintech and banking

Onboarding, KYC checks, account recovery, beneficiary changes, and high-risk account actions.

Betting and gaming

Reduce duplicate accounts and bonus abuse while keeping signup completion fast.

Lending platforms

Confirm borrower identity during application, approval, and disbursement stages.

E-commerce

Reduce fake accounts and confirm reachable numbers during checkout or registration.

OTP drop-off recovery

Give users an alternative path when the funnel stalls at phone verification.

WhatsApp API pricing.

Per-message pricing is based on WhatsApp template categories and service conversations.

Template message categories

WhatsApp definitions
CategoryDescription
MarketingPromotional messages, offers, and any business interaction not classified as utility or authentication.
UtilityTransaction confirmations, post-purchase notifications, and billing statements.
AuthenticationOne-time passcodes for account verification, recovery, and related authentication flows.
ServiceNon-template messages.

VAT-inclusive crediting

All crediting is VAT inclusive. The wallet amount you fund is easier to reconcile against message usage.

Delivered-only accountability

xSignal keeps delivery visibility central, so billing and route reporting stay audit-friendly.

Custom enterprise volume

Sending at large scale? Talk to sales for route planning, capacity commitments, and custom terms.

Ready to price your traffic properly?

Share your monthly volume, channel mix, and route priorities. We will help map the best xSignal plan for your business.

Request pricing guidance